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FOCUS + ACCOUNTABILITY = RESULTS |  |
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Fall 2004 - Volume 4, Issue 3 Q. Dear Coach: “How can I better organize and keep track of my marketing activities so that I implement them more consistently?” Signed, Inconsistently YoursA. Dear Inconsistently Yours: Great Question! An easy way is to develop a monthly marketing calendar . With a marketing calendar, you will know what marketing activities need to be done, by whom, and by when. So what should you include on your marketing calendar? • Include important dates for creating and sending out your mailers • What networking events you would like to attend • Include client lunches and what you want to talk about • Deadlines for placing ads • Daily client contacts Post your marketing calendar in your office and other places you are likely to see it. One client puts her marketing calendar in a clear Lucite stand that she puts on her desk where she is sure to see it. A further upgrade is to put all your marketing activities in your Palm Pilot or Daily Scheduler. So, plan your work (with your monthly marketing calendar) and work your plan!Q. Dear Coach: I feel like I don't have any time for myself – I always seem to be doing work. What do you suggest? Signed, Getting Burned Out A. Dear Getting Burned Out: Get a Life! Create some healthy boundaries for yourself. Your clients will respect the boundaries you set if they know ahead of time what they are. If you respect your own value and time, they will too! Here are a few suggestions. • Many of the Real Estate agents that I work with choose to turn their business phones off at 7:00 p.m. (unless they have a pending offer). They then record a message stating that they will return calls first thing the next morning – which they promptly do. • Another boundary is to include taking an hour for exercise every day, you will feel better, have more energy and give your self-esteem a shot in the arm. • Take at least one day off during the week. Relax don't look at houses, don't scour the classifieds – don't even watch home improvement shows! • Schedule regular vacations. Life is a drag without boundaries. So take control of your time and
your actions!
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