| As
we approach the holiday season, it is an ideal
time to Personally Connect with all
the people in your Sphere of Influence. These
are the people who are most likely to give
you their business, and refer you to people
they know. In a slow market, your
Sphere is your very best source of new leads.
When you Personally Connect with people
in your Sphere, you are positioning yourself
as the #1 Real Estate agent in their mind.
Here
are some ways you can personally connect with
people in your Sphere during this holiday
season:
-
Holiday Open House –
host an open house for all your past clients
and important referral sources. Thank everyone
for their support during the past year and
let them know how important they are to
you and your business. Most importantly,
deepen your relationships with these key
people and have fun! Be sure to personally
call all the people you have invited, the
week before the event. The purpose is to
remind them of the date, place and time,
and to get an accurate head count of who
is coming. This way you are personally connecting
– even with those who don’t
plan to attend.
- Happy
Holidays Phone Call – Everyone
in your Sphere of Influence deserves a call
to wish them a happy holiday. Ask them what
their plans are for celebrating the holiday.
Let them know that you are there to help
them with any and all of their Real Estate
needs and concerns. If you get their voice
mail, leave a quick (5-10 second) message.
-
Holiday Gift Drop By –
For your top 20-30 clients and referral
sources, consider personally delivering
a bottle of champagne, or other beverage
or gift, the week before New Years. Thank
them for their support and wish them a happy
new year.
Notice
that all of these examples involve personal
contact. The reason is that personal
contact, with the people in your Sphere, is
universally recognized as a High Value Activity.
Successful agents know this, which is why
they spend much of their time calling and
meeting with the people in their Sphere.
So, have fun personally connecting with the
people who are most important to the success
of your business.
Happy
Thanksgiving! |
Holiday Connecting